Anusmita's Journey: From Kolkata to New York, Crafting Dreams with Oitijhyo-The Tradition
Anusmita's story begins in the humble streets of Kolkata, West Bengal, India, where the dream of owning her boutique brand, Oitijhyo-The Tradition, kept her awake for countless nights. What started in the garage of her home has now blossomed into a beloved boutique, adored by the locals of Atlanta, Georgia, for over 5 years.
Anusmita's passion and talent have taken her to new heights, gracing the runways of New York Fashion Week four times already. For a boutique that emerged from such modest beginnings, making its mark in the vibrant city of New York and gearing up for the Milan Fashion Week is a testament to Anusmita's unwavering dedication and the immense support from those around her.
Oitijhyo-The Tradition is not just a brand; it's a realization of Anusmita's dream to make fashion accessible and affordable, serving as a beacon of hope for self-expression and individuality. The boutique aspires to blend style with inclusivity, breaking barriers and reaching a diverse audience.
Building this boutique brand demanded considerable time, effort, and balance between work and family responsibilities. From a small local business, Oitijhyo - the tradition has grown to collaborate with notable figures like Hema Malini, Preity Zinta, and Miss Universe Harnaaz Sandhu. The brand's journey has been marked by growth and significant milestones.
Anusmita's upbringing in a Bengali middle-class family exposed her to life's harsh realities, fueling her philanthropic spirit. This led to the creation of "Mission Possible," a non-profit initiative under Oitijhyo-The Tradition. Here, handmade products from recycled items are sold, and the profits contribute to various charities, embodying Anusmita's commitment to giving back to the society that supported her during challenging times.
Beyond her success in the fashion world, Anusmita secured the Mrs. Bharat USA title and recognized the importance of fostering confidence and individuality in the industry. She has ventured into mentoring newcomers, sharing her journey with the belief that "Queens fix each other's crowns." Anusmita aims to empower and uplift other women in the industry, creating a community of brands curated with love and passion.
In essence, Anusmita's journey, from Kolkata to the global runways, is not just about fashion; it's about resilience, dreams realized, and a commitment to making a positive impact. Oitijhyo-The Tradition stands not only as a boutique but as a symbol of empowerment and giving back to the community that has been an integral part of Anusmita's remarkable journey.
