Today, the film community mourns the untimely passing of Harish Sajja, a revered figure in the American film distribution scene through his company Ficus. Harish Sajja tragically passed away due to a heart attack in Atlanta.
Harish Sajja embarked on his journey as a distributor with the Telugu film "Rakhi" and quickly rose to prominence, dominating the US market from 2008 to 2016. Over the span of a decade, he left an indelible mark as a titan in transcontinental film distribution.
His legacy includes distributing several iconic Telugu films such as "Dookudu," "Seethamma Vakitlo Sirimalle Chettu," "Robo," "Race Gurram," "1 Nenokkadine," "Aagadu," and "Janatha Garage." "Dookudu," in particular, achieved the historic milestone of becoming the first Telugu film to gross over a million dollars in the USA.
The film fraternity deeply mourns his loss, acknowledging his significant contributions and unwavering passion for showcasing Indian cinema to global audiences. Harish Sajja's impact on the industry and his dedication to his craft will be remembered fondly by all who knew him.