Sitara Ghattamaneni, daughter of famous actors Mahesh Babu and Namrata, stars in PMJ Jewels' short film "Princess." She becomes the nation's first celebrity with a jewelry line named after her. Directed by Shourya Paruvu, the film officially premiered on July 19, 2023.

At the launch event in Hyderabad's Park Hyatt Hotel, Sitara unveiled the SITARA collection lookbook. Her mother, Namrata Ghattamaneni, also attended the event. Sitara expressed her interest in the film industry and her aspiration to pursue acting during a recent media session.